Digital marketing is one of the best ways to market your products and services in the modern world.
It will be a huge advantage if you know how to carry out effective digital marketing.
Today, you will see how to create a digital marketing strategy for social media marketing, and search engine marketing.
And how to use all these platforms to get more sales.
- 1 Digital Marketing
- 2 Digital Marketing Plan And Strategy
- 3 Search Engine Marketing
- 4 Social Media Marketing
- 5 The Relationship Between Search and Social Media Marketing
Digital marketing is not a new word:
It has been in existence for a very long time but…
…it has gotten a new leap with the existence of the World Wide Web.
It is simply the use of digital technologies to market products and services.
The most common technology used in this sense is the internet.
This includes desktop and mobile adverts.
Some other names that are used to refer to digital marketing are:
Internet marketing, online marketing, and web marketing.
Just like the traditional marketing…
You have to know the place your potential customers are and give them your product at the right time.
It is no more a news that majority of the people spend a huge chunk of their time online.
You know where to meet your customers.
Just add digital marketing to your plan and you will get another chance of meeting new consumers.
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Some of the important works of digital marketers are:
To monitor the contents their consumers are viewing, time spent on the content and how the content converts.
The work of a digital marketer can be more than that but…
…It is a pretty cool one that you can do for your small business if you can get the knowledge.
If you feel you need more:
You can get a digital marketing course from any of the online universities here.
Listed below is what you can call digital marketing examples.
Types of digital marketing
- Websites/ Blog with SEO optimized content
- Social media marketing
- Uploading Videos Online
- Pay-per-click (PPC) advertising
- Placing Banner ads on the internet
- Email marketing
- Mobile marketing (SMS, MMS, etc.)
Role And Benefits Of Digital Marketing
Why is digital important?
Digital has always been an important advantage to the modern world…
This has greatly affected the way we market our goods and services.
Below are some of the benefits and role digital of digital marketing.
Get Quick Response From Consumers
One of the major benefits of using digital marketing is that you can easily monitor the outcome of your effort.
When you engage with your customers using digital marketing:
You will be able to understand their response rate quickly than traditional marketing.
Due to this quick result…
…you can improve the quality of your engagement or product in no time.
Easy Way To Get New Buyers
Another importance of digital marketing in today’s scenario is that it brings the consumer to you.
It is easy now than ever for you to get a new consumer to your product or service.
Depending on where you acquire your new potential buyers:
Prioritize them base on what they like and where to find them.
This simple step will make it easy for you to provide what they want.
Digital Marketing Builds You Reputation
You can easily build your reputation with the use of digital marketing.
Make sure you engage with you potential customers in the proper way.
Answer their questions.
Help them and they will help build your brand and reputation.
Most people now buy things base on the reputation of the producer:
Gain the trust of your consumers and…
…leave the rest to karma.
Consumers now want goods or services faster because:
Time seems to move fast now.
Someone that does not need something in the morning now wants it since yesterday.
An important role of digital marketing in the modern world is that it gives the consumer the ability to get whatever they want quickly.
As a consumer, you just simply go online, search the product, take out your credit card and voila you have the product.
This brings us to another section of how to do digital marketing.
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Digital Marketing Plan And Strategy
Digital marketing plan definition.
It is a framework of the action you need to take in other to achieve your digital marketing goals.
The information here will give you the ideas you need on how to create a digital marketing plan.
This is not a digital marketing plan or strategy sample.
After reading it, you will be a to answer the question “what is digital marketing strategy and how can I create one?”
- Meet Your Customer
Any form of marketing cannot be effective if you don’t know…
…who your customers are, what they want and how to they want it.
Buyer’s persona is what will give you all these ideas as a marketer.
The best way to get this persona is to research your customers:
And get everything that you need.
The research needs to be detailed.
This will serve as your first step to a good digital marketing plan.
Go further by researching your competitors.
Get what people are saying about them.
Get a hold of their website queries and the likes.
Check social media sites and forums and get some hint about what your competitors are doing right…
…and what they are doing wrong.
- Understand What You Want
Do you really have a mission for your business or a goal in mind?
If yes then build your digital marketing plan from there but:
Make sure you put your customers in mind.
If you don’t have a mission yet:
Think of the ultimate result you want to get from digital marketing.
Find out the tools you will use to measure your digital marketing results.
Google Analytics is very useful for this and most social media sites have an analytic tool on their site.
You can research and get more tools on this.
- Learn From You Mistakes
If you have been doing digital marketing before:
Analyze your results and decide on what to improve and what to add to your new strategy.
Check out the way your competitors are doing their marketing as well.
You should not design your strategy while you are still in the dark.
Know the kind of blog post on your competitor’s blog, social media content, how often they post etc.
A good tool that will help you about the content on their site is SEMrush.
It will give you details about your competitor’s SEO.
- Know Your Strengths
You have to identify what you have at your disposal before you create the marketing strategy.
Things like website/blog, your budget, time and in some cases, your team.
Identifying your strength is very important if you really want to move forward.
If you need more knowledge, go and get it.
Do you need more time?
Reduce the time you spend on unimportant things.
- Create Good Content
After working on the information above:
You should be able to identify what a good content will be in your market.
Create content that your customers will love.
You don’t need to go to forums or social media sites and tell people to buy your products.
No one will even do that.
You have to give good content and lots of it.
If your content is good, people will help you spread the message which in turn promotes your site.
And you know how effective mouth to mouth marketing is.
Imagine a friend of yours describing how good a product is.
Good content is not limited to your site.
Include your social media marketing and every other place you have a presence.
More on that below.
Search Engine Marketing
Search Engine Marketing (SEM) is the type of marketing where you make your website be in the search result whenever…
…someone search for a word or phrase that is related to your site or business as a whole.
There are many search engines but the most popular ones are Google, Bing, and Yahoo.
When it comes to digital marketing:
The search engine is very important.
There are two major sections of Search Marketing.
Search Engine Optimization SEO and Paid Search.
Search Engine Optimization SEO
I am very sure that you would have searched for information on Google before.
You will not notice that a list of sites will be generated for you based on the info you want.
SEO is simply the method of making Google generate you site whenever someone searches for a word or phrase related to your site.
You can achieve it by optimizing your site for that keyword (word or phrase) …
…and getting links from related sites.
Search Engine Marketing
Unlike SEO where you have to optimize your site and get links from others before you can rank:
With SEM, you pay a search engine to list your site in the sponsored area whenever someone searches for a keyword related to your site.
The most popular type of SEM is:
Pay Per Click (PPC).
Where you only pay when someone clicks on your ad.
Effective Ways To Use Search Engine To Get More Sales
- Create a search strategy
Base on your digital marketing plan and budget, determine the one you will go for.
Is it SEO or SEM, but remember:
You can get your site on the first page of Google now using SEM.
Or use SEO, but the later takes time and work.
Make Your List Of Keywords
When it comes to SEO or SEM, the keyword is very important because:
It is what your potential customer will use to locate your site in the search engine.
There are various ways you can get this:
Brainstorm on what phrase you customers will use to find your site.
Look at the keywords your competitors are using.
And you can also use online keyword tools like the Google keyword planner.
- Optimize Your Site
Have seen the keywords your competitors are using?
One of the search engine marketing strategies is to Create contents base on these keywords or…
…rewrite you existing contents so as to contain these keywords.
Make your site an organized one. Who would like a rough site?
- Get Links From Other Sites
One of the important factors that help a site rank in google is inbound links – links from other Websites.
It is believed that when a bunch of sites are linking to you, then you have something that is worth ranking.
Please don’t go and get links from weak sites.
Search engines will give you good ranking when you get links from authority sites and sites that are already ranking high in the result.
- Using Other Internet Mediums
Apart from getting links from sites, there are other ways you can use to improve your search ranking.
These methods are not as effective as getting links but:
They still worth it.
Links from social media sites:
Nothing is difficult here; just post you link and interact with people.
Put in mind that the more followers you get the better.
If you don’t have a blog on your website include one.
It is one of the search engine marketing techniques.
People will link to your post than your website because a blog is usually updated with posts.
Just make sure you produce awesome posts all the time.
Create video and upload to video sharing sites.
There nothing hard in doing that.
You can record yourself reading your blog post or…
…you can outsource it on Fiverr.
Don’t Forget SEM
Develop your digital marketing skills and don’t be too comfortable with what you know.
Increase your knowledge and take your business to a new height.
If you don’t start with SEM, as time goes on, try it out.
It is quite easy and scalable.
You just have to create ads and some landing pages for your campaigns.
Get an account from a search engine, start your campaign and track your result.
Social Media Marketing
Social media marketing definition.
In simple terms, it is the use of social medial sites to market your products or services.
Most social media sites have an important feature:
They have a tracking system that keeps the record of how people are engaging with your contents.
This is a very good feature that helps in…
…making decision on what to improve and what to stop.
If you look at the definition of SMM above:
You will see one of its benefits.
To show you that social media has a lot of benefits:
Let’s say a few more things about the benefits.
- Increase The Number Of Incoming Links
This is straight forward.
You have the chance of getting a link back to your site from your profile on any social media site.
This will increase the number of links pointing to your site…
…this will, in turn, assist your ranking in search engines.
That is just a tip of the iceberg because:
As long as you continue to post good contents, you will get inbound links to your site and more visitors.
- Increase your Chances of Making A Sale
The more you post the more people that will visit your site.
The chances are even higher if you have a good number of followers.
Positive interaction with your followers will increase your chances of making a sale.
- Help In SEO
Do you know that social media presence is one of the factors that search engines use to rank sites?
When you have a good social presence:
Search engines will think of your site as a legitimate and trustworthy site.
- Gives You More Info About Your Audience
Do you know how important customer insight is to manufacturers?
When you have an idea of what you buyers want, you will easily give it to them and they will love it.
With the use of SMM, you can understand what they want and how they behave.
You will see their comments about your products.
Continue reading if you want to know how to do social media marketing.
7 Tips To Improve Your Social Media Marketing Strategy
- Use Quality Profile and Cover Photos.
Most visitors will not stay long on a site but…
One good way to make them stay is having a good design on your site.
Same thing applies to your social media profiles.
Make sure you design your cover and profile pictures properly.
This social media marketing strategy is vital to your success.
The pictures should give some ideas of who you are and they will get from you.
- Get More Links From Your Profiles
By now you should know how important inbound links are.
A simple tip to get more of these links is by having…
…many social media profiles.
The more account you get the inbound link to our site.
Don’t limit the links to Facebook, Twitter, and Instagram only.
- Use Keywords In Your Bio
You should utilize the about page on your profile properly by including:
Your keywords, description of your site and a call to action.
If you use the right keyword on your about page, the page can rank in search engines.
- Don’t Give Up
You need to be patient if you really want to achieve success in your social media marketing.
Good things don’t come over night.
It takes some time to build a following, but if you can give it some time, you will be amazed at the result.
- Be Consistent
You just finished reading about following and not to give up.
Another important aspect is to be consistent in your SMM.
As much as you need to post relevant and engaging content, you have to be regular with it.
Get your audience valuable post often and they do the promotion for you.
- Connect With Authority Figures
There are some people in your market that have huge followers.
Find a way to connect to these influencers and relate with them.
Share their posts often and genuinely ask them to share yours.
This simple tip can help skyrocket your following.
- Don’t Be Stingy
Most marketers want other people to share their content and…
…this set of marketers will not share other people’s content.
Don’t be such marketer.
If you find a quality content that is related to your market, share it.
This will make other people to share yours as well.
Don’t take this social media marketing tips with levity hands
The Relationship Between Search and Social Media Marketing
I mentioned above that social media sites assist the SEO of your site.
Why would search engines do that?
Social media sites give individuals the ability to distribute ideas, new discoveries and events.
This is what search engines are all about: to discover.
These two are going hand in hand.
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